GTA Decks™

PPC Action Plan

$3,700-$4,500/month Total Campaign Budget

Executive Summary

Market Opportunity

Target deck building keywords with seasonal trends
15 premium GTA locations expansion
HNI audience: 90,300+ households verified
Comprehensive creative strategies across all platforms

Master Campaign Comparison

Campaign	Budget	Expected Leads	Cost/Lead	CTR	Primary KPIs
Bing Search Ads	$1,300-$1,500	12-18	$80-$110	1.9%-2.4%	Search Volume Capture
Google Display	$800-$1,000	8-12	$80-$120	0.5%-0.6%	Brand Awareness & Retargeting
Google Maps	$800-$1,000	10-15	$70-$100	5.0%-7.5%	Local Call Generation
Meta Lead Gen	$800-$1,000	6-10	$90-$130	0.5%-0.6%	HNI Lead Quality
TOTALS	$3,700-$4,500	36-55 leads/month	$67-$125 overall CPL	Blended Performance	Comprehensive Lead Gen

Performance Analysis (Historical Trends)

March-August 2025 Performance Data

Cost Per Lead $161 → $134 (-17%)

Conversion Rate 1.27% → 3.91% (+207%)

Total Conversions +246% Growth

Cost Optimization

17% reduction in cost per conversion through campaign optimization

Conversion Growth

Peak conversion rate of 6.57% achieved in July 2025

Volume Increase

246% increase in total conversions year-over-year

Bing Search Trends - Deck Building Keywords

Combined Seasonal Patterns

Bing Search Trends - Combined 38 Keywords

Key Insights

"deck builders" - 4,553 searches (top performer)
"deck builder" - 4,176 searches
"deck builders near me" - 3,922 searches
City-specific terms show strong local intent
Service-specific keywords indicate qualified leads

Top 15 Keywords (Peak Season)

Complete Keywords Target List

General Service Terms

backyard deck builders composite deck builder custom deck builders deck and fence builders deck and porch builders deck builder deck builders deck builders near me local deck builders luxury deck builders patio deck builders pool deck builders professional deck builders rooftop deck builders

City-Specific Terms

deck builder brampton deck builder etobicoke deck builder milton deck builder mississauga deck builder newmarket deck builder oakville deck builder richmond hill deck builder toronto deck builder vaughan

Contractor & Installation Terms

deck and patio contractors deck contractor deck contractor brampton deck contractor mississauga deck contractor toronto deck contractors near me gta deck contractor deck contractors deck installation company deck installer deck installer brampton deck installer mississauga deck installer toronto deck installers fence and deck builders near me

Campaigns Strategy Overview

4-Campaigns Distribution

Bing Search

35-37%

Google Display

22-25%

Google Maps

22-25%

Meta Lead Gen

18-22%

Seasonal Budget Allocation

Peak Season (May-July)

$5,000-$6,000/month

2.5x higher search volume

Standard Season

$3,700-$4,500/month

Regular budget allocation

Winter (Dec-Feb)

$2,500-$3,000/month

Planning & early bookings

Campaign #1 - Google Display for Remarketing & Look-alike Audience Segments

$800-$1,000/month

8-12 leads/month

$83-$125 CPL

🎯 Detailed Creative Strategy

Before/After Gallery Ads

Remarketing Visitors

Format: Responsive display + image extensions
Message: "Transform Your Outdoor Space"
CTA: Get Free Design Consultation
Targeting: Website visitors (30, 60, 90 days)

Seasonal Lifestyle Images

Seasonal Searchers

Format: Static + dynamic seasonal
Message: "Enjoy Your Deck This Season"
CTA: Book Summer Installation
Targeting: Peak season browsers

🎨 Ad Graphics Samples with Placement Data

Google Display banner ad showing deck transformation

Transformation Banner Ad

Best Placement: YouTube In-Stream

Performance: 45K impressions, 0.8% CTR

Google Display square ad for premium deck services

Premium Square Ad

Best Placement: Discovery Feed

Performance: 9K impressions, 1.5% CTR

15-Location Geographic Targeting

Mississauga Brampton Oakville King City Vaughan Woodbridge Kleinburg Toronto North York Markham Etobicoke Milton Caledon Georgetown Newmarket

Campaign #2 - Google Maps Campaign

$800-$1,000/month

10-15 calls/month

$67-$100 CPL

Map Ads Strategy

Focus on phone call lead generation
Service area radius optimization
Basic call monitoring and optimization

Expected Performance Metrics

60% - 85% Call connection rate

20% - 35% Lead-to-quote conversion

15% - 22% Quote-to-project conversion

15-Location Coverage Map

Core GTA (High Priority)

Mississauga Toronto Brampton Oakville Vaughan

Premium Suburbs

King City Woodbridge Kleinburg North York Markham

Extended Coverage

Etobicoke Milton Caledon Georgetown Newmarket

Campaign #3 - Bing Search Ads

$1,300-$1,500/month

12-18 leads/month

$83-$108 CPL

🎨 AD Gaphics Samples with Microsoft Feed Network

Bing/Microsoft Audience Network feed placement ad

Microsoft Feed Ad

Best Placement: Microsoft Audience Network

Performance: 12.5K impressions, 0.8% CTR

Bing Search responsive ad with construction process

Responsive Search Ad

Best Placement: Bing Search Results

Performance: 20K impressions, 3.2% CTR

Seasonal Bidding Strategy

Peak Season (May-July)

Budget: $2,000-$2,500/month

Strategy: Aggressive bidding on top 15 keywords

Focus: "deck builders", "deck builders near me"

Standard Season

Budget: $1,300-$1,500/month

Strategy: Balanced approach across all top keywords

Focus: City-specific terms + service types

Winter Season (Dec-Feb)

Budget: $800-$1,000/month

Strategy: Planning-focused keywords

Focus: "custom deck builders", "luxury deck"

Keyword Performance Insights

High Volume General Terms

deck builders (4,553 searches | Bid Range $10 - $14)
deck builder (4,176 | Bid Range $9 - $14)
deck builders near me (3,922 | Bid Range $9 - $13)
deck contractors near me (3,782 | Bid Range $11 - $15)

City-Specific High Intent

deck builder toronto (1,037 | Bid Range $12 - $17)
deck builder mississauga (910 | Bid Range $11 - $14)
deck builder brampton (410 | Bid Range $10 - $13)
deck builder oakville (380 | Bid Range $10 - $15)

Service-Specific Qualified

composite deck builder (1,472 | Bid Range $8 - $12)
luxury deck builders (105 | Bid Range $8 - $15)
professional deck builders (672 | Bid Range $10 - $15)
pool deck builders (410 | Bid Range $7 - $11)

Campaign #4 - Meta Lead Generation

$800-$1,000/month

6-10 forms/month

$100-$167 CPL

🎯 Detailed Creative Strategy

Construction Timelapse Videos

Instagram Stories + Reels

Length: 25-30 seconds
Emotion: Excitement, Progress
Elements: Fast-paced build sequence
Targeting: Home improvement enthusiasts

HNI Luxury Showcase Videos

Facebook Feed + Instagram

Length: 30-40 seconds
Emotion: Aspiration, Luxury
Elements: Premium materials close-ups
Targeting: HHI $165K+ demographics

Before/After Transformations Videos

Facebook + Instagram Feed

Length: 30-35 seconds
Emotion: Transformation, Pride
Elements: Dramatic before/after reveals
Targeting: Home renovation interests

HNI Audience Targeting (90,300+ Reach)

Vaughan (Thornhill)

$175K+ HHI

14,500-22,000 reach

Mississauga (Credit Valley)

$185K+ HHI

12,000-18,000 reach

Oakville (Glen Abbey)

$195K+ HHI

9,500-15,000 reach

Toronto (Bridle Path)

$250K+ HHI

7,000-11,000 reach

King City

$210K+ HHI

4,200-6,800 reach

Markham (Unionville)

$165K+ HHI

11,000-17,500 reach

Placement Strategy

Instagram Stories 40%

Facebook Feed 35%

Instagram Reels 15%

Key Demographics

Age: 35-55 homeowners
Income: $165K+ household
Interests: Home renovation, outdoor living
Behavior: Recently searched home improvement
Geographic: 6 premium GTA locations